Expression of Interest (EOI) invited to partner with DDUGKY as Captive Employers

The Ministry of Rural Development (MoRD) is implementing Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY) with a vision to “transform rural poor youth into an economically independent and globally relevant workforce” DDU-GKY is a part of the National Rural Livelihood Mission (NRLM), tasked with the dual objectives of adding diversity to the incomes of rural poor families and cater to the career aspirations of rural youth.

Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY), aims to provide placement to skilled human resource. DDU-GKY occupies a unique position amongst other skill training programmes, due to its focus on the rural poor youth and its emphasis on sustainable employment through the prominence and incentives for Higher placements.

The trainings across the various skill development programs have not kept pace with the changing requirements of the industry and in particular desired need of each and product differentiated employer. The courses being run currently are as per general norms of NSQF. The employment potential of each of the course not ascertained and PIAs adopt some of them based on their training ability/feasibility. After training the trainees are placed with a different job role, which puts a question mark on the job roles for which the trainee was trained on. Thus there is currently a peculiar concern of “un-employment of trained candidates” and “lack of skilled humanresource as perceived by Industry”. To train trainees in such a way that they are industry ready fromdayone, itis inevitable to develop/ utilize a model in which training too is provided by the skilled labor absorbing enterprise, which provides the Captive employment to the skilled manpower.

Since every effort is made to skill the candidates as per the industry standards, the absorption rate of candidates trained by PIA is still low in the market, as each industry/employment has different level of needs and that too changes over a period of time. The skilling for performing a particular job requires trainees to accustom with relevant job operations being conducted at actual locations. Also, it becomes quite challenging for the industry, which requires large number of human resource to set up separate skilling infrastructure otherthan industry as perstandards of govt, schemes, when they already have the readily available infrastructure for providing skilling as per their own industry standards. On the other hand, If Industry is encouraged in adopting Captive employer model, it gives confirm employment to the skilled candidates which in-turn also provide them real work life environment to learn skills on the job.

In order to encourage the participation of Industry and tailormade the candidates as per the industry requirement, DDU-GKY is facilitating Captive Employment model of skilling. The model will allow industry to source trainees as per their requirement with active support from states and train them as per the requirement of their own organizational/industry/ subsidiaries /operational need and provide candidates assured placement. The model allows the employer to selects the rural youths, skills & deploy them in one of its establishment/subsidiary.

Salient Features of Captive Employers
• Training courses may be implemented by the Industry/Employer as per the requirement of the industry to train the candidate with minimum 576 hours of skilling and maximum 2304 hours of skilling for which DDU-GKY Funding shall be made available. The courses selected by the industry mandatorily be NSQF aligned.

• Captive Employment to be provided for the minimum period of 6 months’ post completion of training preferably in the trained job role or any higher level job role.

• The payment to the candidates trained and further provided with captive employment should be as per the norms of Captive Employment Guideline.

• The payment to the employer/industry shall be in reimbursement form. The Captive employers shall be paid in three instalments as defined in the Payout Model section of Captive Employment guidelines.

• Mandatory external assessment of trainees needs to be conducted.

• Performance Guarantee is not required to be submitted by Captive Employers


Advantage of Captive Employers under DDU-GKY
• The Captive Employer can provide the training to rural youths in their own premises, however it is mandated to have the required set-up for the opted job role as per National Skill Qualification Framework and branding of DDU-GKY.

• Captive Employer MoU with MoRD shall be for a period of three years.

• Captive Employers shall get top most priority in target allocation by States.

• Category ‘A status amongst PIAs (Project Implementation Agencies/ Training Partners. (Refer to Section 4.7, Table 5,1, c)of the Program Guidelines

• Second highest priority amongst the eight sub-categories of Category A PIAs. (Refer 5.12 of the guidelines)

• An inter-se priority as a Category A PIA over categories B and C.

• Captive Employers will have waiver of QA Process, QA Fees, Due Diligence of Training center and other mandates of DDU-GKY SoP. However, regular checks of training conducted may be done during the training period

• Performance Guarantee will not be applicable for Captive Employers


Key Expectations from Captive Employers
The ‘Captive Employer’ is expected to provide sustainable employment of high quality at scale to minimum of 500 candidates in three years, with focus on co-branding, commitment to decent work norms, retention and career progression. This has to be enabled through a model providing high levels of co-branding in all processes, activities and outcomes thus setting a benchmark for training quality, training material including use of technology and training delivery, and through an upskilling path through multiple training levels allowing a trainee to progressively achieve higher levels of skills & certification over a period starting from a novice level.

Submission Process: Offline

Last Date for Submission: 28 February 2022, 1700 hours (05:00 PM 1ST)

The organizations may respond to this invitation by sending a Cover Letter and other documents as provided in Annexures in sealed hardcopy at the following address:

Director (Skills),

Rural-Skills Division Ministry of Rural Development 7th Floor, NDCC-II Building,

Jai Singh Road, New Delhi-110001


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